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UI/UX & Graphic Designer

Design that grabsattention and earnstrust.

I design interfaces, brands, and the small moments in between — turning rough ideas into products people enjoy using and brands people remember.

80+Projects shipped
6Years designing
24Brands launched
12Design awards
Theo Marsh, UI/UX & Graphic Designer
✦ Available for freelance
🎨 80+ projects shipped
Figma Adobe Illustrator Photoshop Framer Webflow After Effects Notion Principle Figma Adobe Illustrator Photoshop Framer Webflow After Effects Notion Principle
01About

Systems first, pixels second.

Focus areas

  • Product & UI/UX design
  • Brand identity & art direction
  • Design systems & component libraries
  • Motion & micro-interactions

I'm a UI/UX and graphic designer who moves fluidly between pixel-perfect interfaces and bold brand identities. I care about the system underneath the surface — the grid, the type scale, the states nobody notices until they're missing.

Good design disappears. Great design is felt. I prototype fast, test on real users early, and never ship a screen I can't explain in one sentence.

How a project runs

01

Discover

Stakeholder interviews, competitor teardown, and a clear brief everyone agrees on.

02

Define

Sitemaps, user flows, and a content-first wireframe before any visual design.

03

Design

High-fidelity UI, design tokens, and an interactive prototype in Figma.

04

Deliver

Dev handoff, a documented design system, and QA through to launch.

02Selected Work

A few favorite projects.

01

Product Design · Fintech

Finch — Banking App Redesign

Reimagined a clunky banking app into a calm, card-based experience used by 200K+ monthly active users.

FigmaMazeLottie
  • +38% task completion rate
  • App Store rating 3.1 → 4.7
  • Cut onboarding drop-off by 52%
02

Branding · Hospitality

Marble & Co. — Brand Identity

Full identity system for a boutique hotel group — logo, type system, signage, and a tone-of-voice guide.

IllustratorInDesignFigma
  • Rolled out across 6 properties
  • Featured in Brand New
  • 40% increase in direct bookings
03

Design Systems · SaaS

Loop — Design System

Built a token-based design system and component library shared across 5 product teams.

FigmaStorybookTokens Studio
  • Cut design-to-dev handoff time by 60%
  • 210+ documented components
  • Adopted by 5 squads in 1 quarter
04

UI/UX · Mobile

Pulse — Fitness App Concept

Self-initiated concept exploring playful micro-interactions for a habit-building fitness app.

FigmaAfter EffectsPrinciple
  • Featured on Muzli & Lapa Ninja
  • 12K+ Figma community likes
  • Prototype tested with 30 users
03Experience

Six years of shipping design.

Senior Product Designer · Northstar Labs

2022 — Present

Lead design for the core banking app, mentor two junior designers, and own the design system.

Design SystemsMentorshipProduct Strategy

UI/UX Designer · Studio Mast

2019 — 2022

Designed brand identities and digital products for hospitality and consumer clients.

BrandingArt DirectionClient Workshops

Junior Designer · Freelance

2018 — 2019

Took on freelance logo, web, and print projects while building a personal practice.

Logo DesignWeb DesignPrint
04Skills

The toolkit, stuck on a wall.

Design

FigmaAdobe XDIllustratorPhotoshopInDesign

Prototyping & Motion

FramerPrincipleAfter EffectsLottie

Systems & Handoff

Design TokensStorybookZeroheightNotion

Craft

TypographyArt DirectionDesign SystemsUser Research
05Education

Education & certificates.

B.F.A. in Graphic Design

Rhode Island School of Design

2018

Google UX Design Professional Certificate

Google

2021

Advanced Typography

School of Motion

2020

Design Systems Certification

Designlab

2022

06Contact

Let's make something good.

New product, a brand that needs a refresh, or just want a second opinion on a Figma file — send a message.

© 2026 Theo MarshBrooklyn, NY