An independentpractice forambitious brands.

Founded in San Francisco in 2019. We are eighteen people, working from three studios, taking on roughly twelve projects each year.

Years in practice

Studio members

Locations

§ 01Manifesto

A campaign, a film, a system — each finished work should reward a second look. We design with longevity in mind.

Every pixel, frame and kerning pair passes through human hands. We don't ship until the work feels resolved.

III

Restraint is a luxury. We chase compositions that hold their tension instead of shouting for it.

Real-time engines, AI pipelines, traditional letterpress — we pick the medium that serves the work, not the trend.

§ 02The studio

A small group of specialists.

Sasha Mori

Founder · Creative Director

Lukas Hoffmann

Head of Motion

Imani Okafor

Design Director

Yui Tanaka

3D & Real-time Lead

Marco Rossi

Producer

Elena Volkov

Strategy Director

§ 03How we work

We adapt our process to each engagement — but every project moves through these four phases, with built-in checkpoints to recalibrate.

Two weeks of conversations, audits and field research. We arrive without solutions and leave with the right questions.

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We translate the brief into a single, defensible creative direction — a strategic centre of gravity for everything that follows.

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Small teams, fast iteration, daily reviews. We prototype in the real medium — film cuts, working code, printed sheets.

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Launch is a craft of its own. We stay close through the first months of life, refining and stewarding the work.

§ 04Recognition